About us
About Stan Roll Forming Machines Inc.
Stan Roll Forming Machines Inc. is a family-owned Canadian business based in Manitoba. We supply professional machinery for roofing & siding, HVAC, and sheet metal fabrication, partnering with trusted manufacturers to deliver reliable, production-ready solutions across Canada and North America.
We are dealers (not manufacturers). Our work is helping you choose the right equipment for your workflow, materials, and output goals — and supporting you after the purchase with both warranty and post-warranty service.
Meet Our Team
Behind Stan Roll Forming Machines Inc. is a family team combining engineering, production, sales, and financial expertise. Our goal is simple: help customers choose reliable sheet metal forming equipment, implement the right solution for their workflow, and support long-term business growth.
With over 25 years of experience and two master’s degrees in Engineering and Management, Alex Holubov has successfully implemented more than 500 roll forming projects, helping clients find the right solutions for their production needs.
As a former owner of a machinery manufacturing company, he understands the practical challenges contractors and fabrication shops face when producing sheet metal components. This experience allows him to carefully analyze each client’s business and recommend efficient, reliable, and production-ready equipment.
For Alex, machinery is not just a profession — it is a lifelong passion.
With a background in mechanical engineering and ongoing studies in civil engineering, Oliver focuses on ensuring that the machinery we provide helps clients improve fabrication efficiency while operating reliably for many years.
His passion is helping businesses find mechanical solutions that increase efficiency, streamline workflow, and expand production capacity.
With over 5 years of experience in sales, Oliver is committed to excellent customer service and making sure every client has a positive experience working with our company. For him, this is not just a family business — it is his future.
With a Master’s degree in Economics and Finance, more than 25 years of experience in accounting, and while currently working toward a CPA designation, Nataliia oversees the financial operations of the company with a strong focus on accuracy, transparency, and long-term stability.
Her role is to ensure that the company’s financial processes support sustainable growth while maintaining high standards of financial management and responsibility.
Nataliia believes that strong financial leadership is essential for building a reliable and sustainable business that customers can trust.
At a glance
How we help
- Define requirements: material, profile, output volume, shop or jobsite use.
- Recommend equipment: machine configuration, tooling, accessories for your workflow.
- Deliver & ramp up: practical guidance for setup and early production runs.
- Support long-term: warranty and post-warranty support focused on stable operation.
Equipment we supply
- Rollforming roofing & custom design machinery — roofing/siding profiles.
- HVAC square duct-work machinery — duct fabrication workflow.
- Decoilers — coil handling for stable feed.
- Downspout / gutter machinery — gutters, elbows, components.
- Special equipment — project-specific solutions.
What we do in simple terms
We supply sheet metal forming equipment used to produce roofing and siding profiles, HVAC duct components, and coil-fed metal products. We help customers select the right machine setup, start production smoothly, and keep operations stable over time.
Who we work with
- Roofing contractors producing standing seam and metal roofing panels
- Siding and architectural cladding installers
- HVAC shops manufacturing ducts and ventilation components
- Sheet metal fabrication workshops
- Contractors working with coil-fed metal products
Why Choose Us?
Where we supply equipment
We supply roll forming and sheet metal fabrication equipment across Canada including Manitoba, Ontario, Alberta, British Columbia, and Saskatchewan, and support projects throughout North America.
Our background
The business was built around practical experience in sheet metal production and equipment distribution. Today we focus on helping contractors and fabrication shops choose dependable machinery and implement it with realistic expectations and long-term support.
Key terms
Roll forming machine — equipment that continuously forms sheet metal into a profile (for example roofing or siding panels).
Standing seam roofing — a metal roofing system produced using machines that create interlocking seams for panel installation.
HVAC duct fabrication — the process of producing ventilation duct components using sheet metal forming equipment.
Experience, expertise, authority & trust
- Experience: We understand contractor and fabrication workflows — from coil handling to finished profile output — and recommend equipment that fits real production conditions.
- Expertise: Specialized focus on roll forming, roofing & siding panel production, HVAC fabrication equipment, and coil processing.
- Authority: Dealer model with vetted manufacturers and a solution-first approach to specification clarity, profile requirements, and reliable operation.
- Trust: Transparent positioning — we are a dealer, not a manufacturer — and we prioritize accurate information, realistic production expectations, and long-term customer outcomes.
Common questions
What is a roll forming machine?
A roll forming machine forms sheet metal into a consistent profile in a continuous process, commonly used for roofing panels, siding, and trim components.
Are you a manufacturer?
No — we are a dealer and supplier. We work with established manufacturers and help customers choose equipment that fits their production goals.
Our Mission
- Stay at the forefront of modern technology and help you stay ahead, too.
- Supply metalworking equipment and provide service that drives your business growth.
- Build long-term partnerships through outstanding service and support.
- As immigrants from Ukraine, we are deeply grateful for the peace and opportunity Canada has provided us. Now it’s our turn to give back.
Useful reading: Articles on roll forming and metal fabrication
FAQ
Are you a manufacturer or a dealer?
We are a dealer and supplier of professional sheet metal forming equipment. We work with established manufacturers and help customers select the best-fit machine for their workflow.
What equipment do you supply?
We supply roll forming machines for roofing & siding profiles, HVAC fabrication equipment, and supporting systems for coil handling and sheet metal processing.
Do you serve customers across Canada?
Yes. We serve customers across Canada and support North American projects when applicable.
Can you help with a custom profile?
Yes. We can implement a profile drawing and help configure a custom solution aligned with your materials, speed targets, and production workflow.
Do you provide after-sale support?
Yes. We support customers after the purchase with warranty and post-warranty assistance, focusing on smooth implementation and reliable long-term operation.
What information do you need to recommend the right machine?
Material type and thickness, target profile, expected volume, and whether the machine is for shop use or jobsite production.
Do you offer delivery across Canada?
Yes. We supply equipment across Canada and support North American projects when applicable.
Do you provide warranty and post-warranty support?
Yes. We support customers after purchase with warranty and post-warranty assistance focused on stable operation.
Can you help with a custom profile?
Yes. We can implement a profile drawing and help configure a custom solution aligned with your materials and workflow.
Content reviewed by the Stan Roll Forming Machines Inc. team.
